Scoring Tech

About us · Our mission

Help the good guys win gunfights.

We accomplish this through agile software development, world-class firearms trainers, data science using the largest marksmanship database in the world, real-time measurement and improvement, and a commitment to our nation’s armed professionals.

The Scoring Tech team standing in a line on a grass range
A Marine in the prone position aiming a rifle, with another Marine standing behind

How we work

Core principles

  1. Speed AND accuracy belong in marksmanship tests and training.
  2. We obey the law & always behave with honor.
  3. We tell the truth to customers, partners, and ourselves.
  4. We price for value.
  5. We give support our customers tell others about.

The people

Our team

Leadership

Ken Nelson on a shooting range

Ken Nelson

CEO

Founder, CEO, former Army enlisted and officer, competitive shooter, and father. Ken is known throughout the shooting sports industry as the creator of PractiScore, the de facto scoring tool for practical shooting around the globe.

Full bio

Locally Ken co-founded and led the Southern Utah Practical Shooting Range where he ran some of the nation’s largest shooting matches and championships.

While running the SUPS range, Ken also co-founded the Tactical Performance Center (TPC) where he helped train thousands of students including Mil/SWAT/SF/HRT units in high-speed and high-accuracy marksmanship.

Ken currently serves as CEO for both SciTools, a software company specializing in advanced software analysis, and Scoring Tech where he leads the ongoing development of JMAP and other products for our military and law enforcement customers.

Jay Phillips in a red polo shirt

Jay Phillips

COO

The most interesting man in the room. Jay has over 33 years of experience in the firearms industry doing everything from selling thousands of tons of bullets to dealers across the nation, to designing world-class record-setting rifles, to training some of the best pistol shooters in the world today.

Full bio

Jay joined Scoring Tech in 2019 and onboarded the Navy as Scoring Tech’s first customer. Since then Jay has played a key role in the development and distribution of JMAP across our military and law enforcement customers.

Chris Jones firing a rifle on a range

Chris Jones

DoD Liaison

Chris is a retired CWO-4, Infantry Weapons Officer “Marine Gunner”, with over 26 years of service. Chris is a decorated combat veteran who served in combat operations in Liberia, Afghanistan, and Iraq.

Full bio

Additionally, Chris was a Marine Scout Sniper and Sniper Instructor, a recipient of the 2016 Henry Lewis Hulbert Trophy for outstanding leadership by a Marine Gunner and the 2021 Marine Gunner Award for superior performance and achievement in the advancement of combat marksmanship. He served as the OIC of the MCRD Shooting Team and is an avid competitive shooter in multiple disciplines. Chris is our resident military expert and DOD Liaison.

Science and training

Dr. Greg Huffman standing in front of a target

Greg Huffman

Senior Data Scientist

Dr. Huffman earned a PhD from the University of Toronto, where his research focused on cognitive processes involved in detecting, identifying, and acting upon visual stimuli.

Full bio

Following postgraduate work at the University of Notre Dame, he joined the Naval Health Research Center’s Warfighter Performance Department as the primary scientist in the Marksmanship and Tactical Research Group for developing novel marksmanship assessments, data analysis methods, and providing insight into interpreting the results of those analyses.

His work informed the United States Marine Corps’ evaluation, selection, and continued development of the Advanced Marksmanship Assessment Package (now the Infantry Marksmanship Assessment Package) at the Schools of Infantry. Dr. Huffman has also consulted with Marine Corps Systems Command to evaluate human performance impacts of hardware changes to the M110 Semi-Automatic Sniper System and the feasibility of passive aiming devices in low-light conditions. In this role, Dr. Huffman has published articles on effective marksmanship assessments, analysis techniques, and training evaluation methods.

Dr. Sean Dageforde firing a pistol on a range

Sean Dageforde

Data Scientist

Dr. Dageforde earned his PhD from the University of Notre Dame. His research was primarily focused on the effects of subjective and high stress decisions on working memory, specifically how these decisions can negatively affect a person’s memory for objects and faces under pressure.

Full bio

Additionally, he worked on a three-year grant project comparing people’s memory and understanding while interacting with various subjects in real or virtual environments.

Following graduation, he wanted to take the experimental and data analysis skills he learned at Notre Dame and directly apply them to real world projects. With a strong interest in the scientific aspects of marksmanship and training measurement, Dr. Dageforde joined Scoring Tech to contribute to data collection, marksmanship analytics, and detailed training reports.

Brian Nelson moving through a stage with a pistol

Brian Nelson

Lead Trainer

Brian has been competing in the shooting sports since he was a boy and is now one of the top competitive shooters in the world. He is a five-time USPSA Grandmaster (Limited, Carry Optics, PCC, Production, Single Stack) and has been on the USA Rifle Team, USA Practical Shotgun Team, and the USA Pistol Caliber Carbine Team.

Full bio

With a deep understanding of shooting, training, and firearms, Brian helped to found the Tactical Performance Center (TPC), Scoring Tech, and Nelson Performance. He has instructed thousands of students, developed the carbine doctrine for TPC, and was one of the original AMTP/IMTP instructors.

Brian currently serves as one of our Field Support Reps while also competing in major matches and providing firearms training to military and law enforcement groups across the country.

Field support reps

William Ring firing a rifle at a barricade

William Ring

Field Support Rep

William is a former Sergeant in the United States Marine Corps.

Full bio

He served for eight years active duty in a large number of roles: Foreign Weapons Instructor Course Chief, Primary Marksmanship Instructor Chief, Combat Marksmanship Coaches Course Chief, Combat Marksmanship Trainer Course Chief, Curriculum Developer, Certified Master Instructor, and AMTP Instructor.

William has been using or supporting JMAP since 2021 and was one of our very first field service reps. He currently leads our field service reps and enjoys competing in USPSA and PRS matches.

James Archbell firing a shotgun

James Archbell

Field Support Rep

James is a retired CWO-4, Infantry Weapons Officer “Marine Gunner.” He served for 25 years primarily in the operating forces.

Full bio

He has multiple combat deployments and awards with combat deployments to Iraq, Afghanistan, and real world operations in Eastern Africa.

His love of being an Infantryman and Rifle Company combined arms resulted in his selection as the 2019 Gunner Henry Lewis Hulbert Trophy for outstanding leadership. He is a passionate multi gunner with interests primarily in 3-gun and 2-gun.

Will Robinson firing a rifle in a helmet and ear protection

Will Robinson

Field Support Rep

Will Robinson graduated from the University of Southern California with a B.A. in Human Biology (Cum Laude) and a minor in Occupational Science.

Full bio

As an NROTC student and collegiate student-athlete, he had the unique opportunity to observe and actively contribute to world-class organizations that led, trained, and executed at the highest levels of sport, education, and professional vocation. Upon graduation, Will was commissioned as a Marine Officer and served in various company grade billets within the Military Police occupational field.

Following his active duty service, Will completed his graduate studies and earned a M.A. in Coaching & Athletic Administration. He has continued implementing leadership training, executive coaching strategies, and performance-based developmental programming to a wide range of student-athletes and working professionals across various disciplines and industries. He is excited to use his background to positively shape future generations of armed professionals and competitive shooting sports.

Brett Lane standing on a range

Brett Lane

Field Support Rep

Retired Master Sergeant 0321/26, USMC

Brett served for 22 years, 20 of which were as a Reconnaissance Marine, closing out his service as a Company Operations Chief.

Full bio

During his service he was the Lead Patrolling Instructor at Basic Reconnaissance Course, while earning the USMC Master Instructor certification. Brett completed multiple Close Quarter Battle/Training shooting packages as a team member, Team Leader and Platoon Sergeant. He was awarded the Marine Reconnaissance Foundation Platoon Sergeant of the year in 2018. While serving as the Training Continuum Manager for PP&O/POG40, he developed and implemented an occupational specialty pipeline that increased formally trained Reconnaissance Marines for the Fleet Marine Force.

Stephan Valentine on a range with another shooter

Stephan Valentine

Field Support Rep
  • Former Sgt USMC (0331)
  • Section Leader V1/8 CAAT
  • SOI-E Combat Hunter Course Chief
More
  • SOI-E MCT Lead Marksmanship Instructor
  • SOI-E ITB original IMC instructor group
  • SOI-E ITB original AMTP instructor group
  • ScoringTech FSR running dozens of IMA / RMA / AMTP / IMTP events.
Darin Ellington aiming a rifle with an optic

Darin Ellington

Field Support Rep

A former Marine Corps Staff Sergeant (0311) with ten years of active duty experience, Darin served as a 60mm Mortar Section Leader and Line Platoon Sergeant with 3rd Battalion, 4th Marines.

Full bio

At the School of Infantry-West (SOI-W), he served as an Infantry Marine Course-Alpha Company pilot course instructor, a Tactical Skill Builder marksmanship instructor, Advanced Marksmanship Training Program Lead Instructor, and the Marksmanship Section SNCOIC for Infantry Training Battalion.

Darin developed the curriculum for the 2023 edition of Marine Lesson File “Employ a Service Rifle” and authored shooting packages that have trained over 10,000 infantry students and 200 instructors, with the latest edition still in use.

Darin also served as Officer-in-Charge/Range Safety Officer, directly overseeing the firing of 15 million 5.56 rounds across multiple range complexes with a flawless safety record. As a ScoringTech FSR, he has managed over 150 IMA/RMA events and dozens of AMTP/IMTP events.

Andy Kester aiming a rifle with an optic

Andy Kester

Field Support Rep
  • Former SSgt, USMC (0331)
  • 13 Years Active Duty
  • Weapons Platoon Sergeant
More
  • Marine Advisor
  • Combat Marksmanship Coach
  • Combat Instructor
  • SOI-E ITB Combat Instructor Education Program Chief
  • SOI-E ITB MOUT/CQB Lead Instructor
  • SOI-E ITB IMC original instructor group
  • SOI-E ITB original AMTP instructor group
Joshua Cardenas aiming a rifle at a match

Joshua Cardenas

Field Support Rep
  • 8 years Active Duty USMC
  • Currently a Reservist under the IMA DET at Weapons Training Battalion, Quantico, VA
  • Member of the USMC Shooting Team
More
  • Rifle and Pistol Distinguished
  • USPSA Grandmaster
  • IMTP/AMTP Instructor
  • Foreign Weapons Instructor
  • TECOM Instructor of the year (2024)
Erik Small kneeling and firing a pistol while an instructor stands behind

Erik Small

Field Support Rep
  • Former college athlete, Bachelor’s in Criminal Justice from Concordia University Nebraska
  • Former active duty Sgt. (0311)
  • Infantry Squad Leader
More
  • Current USMC Reservist
  • Combat Marksmanship Coach
  • Combat Marksmanship Trainer
  • Course Chief for CMC, CMT, and Warfighter Skills Course at 1st Marine Division Schools
  • Current competitive rifle and pistol shooter
Shaun Muller with two other shooters holding trophies

Shaun Muller

Field Support Rep
  • Former Sergeant, USMC
  • 9 years active duty
  • Marine Security Guard (8156)
More
  • Infantry Rifleman (0311)
  • Member of the USMC Shooting Team
  • Rifle and Pistol Distinguished
  • Competitor in Gas Gun, 3-Gun, PCSL, USPSA, and IPSC
Jacob Zupke aiming a precision rifle from the bed of a truck

Jacob Zupke

Field Support Rep

Jacob Zupke is a U.S. Marine Sergeant with over seven years of active-duty service, a member of the Marine Corps Shooting Team, and serves as a Training Lead and Coordinator for the Precision Rifle Team. He is the winner of the 2026 Geissele Gas Gun Series.

Full bio

Jacob is a long-range shooting expert, Distinguished Rifleman, and Distinguished Pistol Shot, with extensive experience in competitive precision rifle and gas gun shooting. Competing primarily in PRS Tactical Division and Gas Gun Series events, he has earned numerous regional, national, and international-level podium finishes.

What we do

What we do

  • Help design scalable marksmanship tests that reflect your mission, your opponents, and your equipment.
  • Implement those tests with mobile apps at service/agency scale.
  • Store and conduct data analysis on vast amounts of time/accuracy (lethality) data to inform commands, training and doctrine.
  • Our trainers help your cadre adjust doctrine and training.
  • Build large scale dashboards and reporting systems for all marksmanship activities in your service or agency.
  • Conduct independent assessments to ensure zero bias and excellent scientific quality assessments.
A Marine in a helmet and eye protection aiming a rifle with a magnified optic on a range

Contact us to get started.

Tell us your mission, or the question you want answered. We'll talk through how we would approach it.

Call 435-429-1703 sales@scoringtech.com

Open now, Mon to Fri, 8am to 5pm MT. You’ll speak with our CEO, COO, or DoD Liaison.